Daymond John Names Top Celebrity Self-Branding Success Story

Daymond John ABC photo

Branding expert Daymond John talks a lot about the success stories of branding when it comes to products and companies.  How about naming celebrities that do a great job of branding themselves?

“The Kardashians,” instantly replies the “Shark Tank” star.  “They automatically come to mind.  You’ve got to think about it – they actually are really not known for anything…”  So true!  “…and yet they’ve become America’s sweethearts, America’s ‘Brady Bunch’ of today.”  What a scary idea.

He continues, “Kim has become a fashion icon, a beauty icon.  They can brand family, they can brand Hollywood, they can brand beauty.  None of it has to be because they sing or dance or anything else.”  As John notes in his first book, “Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle,” “We all have the same engine under the hood.  It’s just that some people understand how to tap into that power.”

Kim Kardashian

John is certainly tapping into his power in a major way.  He’s keeping up with the demands of his own FUBU business empire while on the road promoting his powerful new “The Brand Within” book – wherein readers learn how they, too, can make hay via branding.  He expects to stay just as busy traveling, speaking, meeting and appearing for the next couple of months.  He says he’ll know within six weeks what’s in store as far as the next season of his addictive ABC “Shark Tank” show, in which entrepreneurial wannabes and inventors endeavor to get John and his fellow sharks to invest in their wares.

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This entry was posted in The Hollywood Exclusive by Marilyn Beck and Stacy Jenel Smith and tagged , , , on by .

About Stacy Jenel Smith

I grew up in the San Fernando Valley when it was a kids' Shangri La in the 60s and we had Fabulous Eddie's miniature golf and trampolines on Ventura Boulevard. My big brother frequented The Third Eye psychedelic shop back in the day, but he wound up turning out anyway. Dad was an NBC video man who worked on "Laugh-In," Dean Martin's show, and specials by everyone from Sinatra to Fred Astaire. Mom was a first class home maker and PTA and GCA volunteer. They're still doing great. Anxious to get going in life, I quit college and jumped into journalism when I was still a teenager, and was writing for the New York Times syndicate and People magazine before turning 20. But that was a long time, many adventures, lots of traveling around the world and thousands of interviews ago. I go back to the very last days of hot type and getting to talk to Henry Fonda and Bette Davis, and Sammy Davis at the old Brown Derby...What a ride. That's in no small part thanks to my amazing writing partner, Marilyn Beck, one of the grand old-school Hollywood columnist stars -- a true star -- who knows how to do it right. I'm lucky, for sure. Now is fun, too. I love going out to events with my 17-year-old daughter (Jonas Brothers!). Seeing everything fresh through her eyes renews my excitement about the game. In-between I went back and finished school -- University of Redlands -- married, divorced, and at long last found my true love. My favorite things outside of the show business realm are being with my family, my faith and spiritual growth, learning new things (from doing Qigong to uploading stuff on Facebook), and running. See you on the trail.

2 thoughts on “Daymond John Names Top Celebrity Self-Branding Success Story

  1. Pingback: From the Mind of Daymond John » Daymond Names Top Celebrity Self-Branding Success Story

  2. Erna Bertoldo

    Shhesh. That Kourtney Kardashian is wierd. I love following them just because they’ve always got something wierd going on. Hope you keep blogging info about the Kardashians.

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