Sounds like Greg Grunberg’s activities as an entrepreneur could be about to eclipse his acting career, financially speaking. The former “Heroes” star is going global with his Yowza!! mobile coupon application. He and his partners have been in huddles this week regarding their expansion into Canada, the U.K., Mexico, China, Korea and other countries.
“We bootstrapped it for a year,” he tells us. “A friend in advertising helped us do advertising. A friend in marketing helped us with the marketing. Five million people are already using it, and now we’re getting bombarded by credit card companies, loyalty groups and investors. We have to choose the right strategic partnerships.”
Which is not to say that Grunberg isn’t busy acting, too. In fact, he has his midseason NBC “Love Bites” series, a new movie and a new made-for-television film coming up. The latter is Monday’s (8/23) “Bond of Silence” on Lifetime. It’s the true story of a woman (Kim Raver) whose husband goes to quiet down a loud neighborhood party and winds up dead – and none of the teens on site will talk about what happened.
“The entire community clammed up. It was this mob mentality,” says Grunberg. He plays a detective who is actually a composite of five investigators who worked on the famous case — which has a very unexpected ending.
Tuesday (8/24) sees the home video release of “Group Sex,” the comedy in which Grunberg stars with Tom Arnold, Lisa Lampanelli and Henry Winkler. It has to do with a sex addiction group. “The whole thing is outrageous, but it also tugs at you,” he says.
As for Yowza!! Grunberg points out, “We couldn’t do it without these amazing things people have created with the iPhone, Android and BlackBerry. Businesses like ours today are like, ‘I stumbled upon this gold in this hill. Who is the best team to help me dig this out?’”
His free app allows users to find and use coupons for products they want, anytime, anywhere, including providing store directions and readable bar codes – no paper involved. “It’s mom-proof. I’m talking about my mom,” he says. “She has to be able to click it and press it and get a coupon when she wants.”
Grunberg says he continually gets new product ideas, and entrepreneurship comes naturally to him. “I’ve got it in my blood. My father was in the solar energy business years ago.”