Taio Cruz Learning to Handle Challenges of Breakthrough Success

With his “Break Your Heart” and “Dynamite” No. 1 singles hurtling through the stratosphere, his Rokstarr fashion and accessory brand expanding, and his writing for Justin Beiber, super hot talent Taio Cruz is experiencing the breakthrough success pop star wannabes dream about.  And he’s learning to handle it, which, he admits, turns out to be a biggest job than he anticipated.

“I don’t think anyone is prepared for this,” says the London-born singer-songwriter, producer, musician, who’ll be seen as part of the lineup on this year’s “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest,” along with such names as Drake, Willow Smith and Ne-Yo.

“The work load was a drastic jump from what I was used to in the UK.  Everyone gets surprised by how many places you have to go.  When you’re a consumer, you see artists on TV, you see their music videos,  see them in interviews, but you don’t actually connect with the fact that they do that in every country.  I now appreciate people like Will Smith, who go out and promote their movies in every single country where they play.”

In the countless interviews Cruz has done, one thing he says stands out is, “I usually get the question, ‘What is “Break Your Heart” about?’ — which I find quite funny.  I would have thought the answer was quite obvious.”

He makes it clear he’s not complaining.  “It’s been really, really good fun.  I love it.  I love the fans.  I just love positivity in general — whenever people are projecting positivity, so to have loads and loads of fans screaming compliments is wonderful.”

Still, Taio doesn’t mind admitting he’ll be ready for the couple of weeks he has planned to rest up in January, after “NYRE.”   “You need little spots of time to recharge, and then blitz it again.  ‘New Year’s Rockin’ Eve’ is the last thing I’m going to do before my break.  It’s going to be insane.  I have never been to New York on New Year’s Eve,” says the 28-year-old, who just shot the videos for his new “Higher” single — with Kylie Minogue for the U.K. version, and with Travie McCoy for the U.S.   “I’ve been told it’s phenomenal. It’s an insane way to end the year.”

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This entry was posted in The Hollywood Exclusive by Marilyn Beck and Stacy Jenel Smith and tagged , on by .

About Stacy Jenel Smith

I grew up in the San Fernando Valley when it was a kids' Shangri La in the 60s and we had Fabulous Eddie's miniature golf and trampolines on Ventura Boulevard. My big brother frequented The Third Eye psychedelic shop back in the day, but he wound up turning out anyway. Dad was an NBC video man who worked on "Laugh-In," Dean Martin's show, and specials by everyone from Sinatra to Fred Astaire. Mom was a first class home maker and PTA and GCA volunteer. They're still doing great. Anxious to get going in life, I quit college and jumped into journalism when I was still a teenager, and was writing for the New York Times syndicate and People magazine before turning 20. But that was a long time, many adventures, lots of traveling around the world and thousands of interviews ago. I go back to the very last days of hot type and getting to talk to Henry Fonda and Bette Davis, and Sammy Davis at the old Brown Derby...What a ride. That's in no small part thanks to my amazing writing partner, Marilyn Beck, one of the grand old-school Hollywood columnist stars -- a true star -- who knows how to do it right. I'm lucky, for sure. Now is fun, too. I love going out to events with my 17-year-old daughter (Jonas Brothers!). Seeing everything fresh through her eyes renews my excitement about the game. In-between I went back and finished school -- University of Redlands -- married, divorced, and at long last found my true love. My favorite things outside of the show business realm are being with my family, my faith and spiritual growth, learning new things (from doing Qigong to uploading stuff on Facebook), and running. See you on the trail.

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