Cedric the Entertainer not only has his NBC “It’s Worth What?” game
show newly on the air this summer. The King of Comedy will also show up as a character on TV Land’s “Hot in Cleveland” next month. And, he reveals, if things go according to plan, that character will land in a spin-off sitcom of his own.
“TV Land got very excited about developing a show based on the
character,” says Cedric. He describes his role as a hot R&B singer-turned-preacher — ala several real-life recording stars — who “has a real-world, modern kind of point of view that clashes with that of my father, an old-school minister.” As far as when the show might debut, “We’re in the early stages of development.”
Meanwhile, he has a slate of standup gigs this summer, and the “It’s Worth What?” show — that has already spawned a drinking game wherein participants take a sip each time he utters “Whaaaat?” Cedric is well aware “It’s Worth What?” faces stiff competition (including Chef Gordon Ramsay), but points
out, “With our show, people can have fun playing along. Everyone thinks they
know the prices of things, but everyone gets surprised.” Items from Roy Rogers’ taxidermist-treated Trigger to a flying saucer home are the big lure, he feels. “We have plenty of fun stuff ahead – items that are quite amazing.”
For Cedric, the timing of “It’s Worth What?” was “very serendipitous,” since “I definitely wanted to find another way to get back into television. I had a deal at ABC for the past eight years to do a sitcom for them, but we never found anything that would stick,” notes the former “Steve Harvey Show” and “Cedric the Entertainer Presents” star. “I see the fun my good friend Steve Harvey is having doing ‘Family Feud,’ Howie Mandel on ‘Deal or No Deal,’ Jeff Foxworthy on ‘Are You Smarter than a Fifth Grader” and doing a game show looked interesting. When this came up, I thought, ‘Okay, I’m out of my box right now. Let’s try it.”