Not everything is gloomy in the economy. For instance, certain shows ABOUT the economy are in great shape, thanks to viewers and listeners striving to make sense of it all. Things are definitely booming for Bob “Sully” Sullivan of “The Big Biz Show,” carried on CBS and Armed Forces Radio and TheBigBizShow.com. He and his on-air partner Russ Stolnack (“Russ T Nailz”) have just moved into a new radio/video studio built especially for them. He’s seen on interstitials on Fox News. And he has another show on the way, based on the trademarked, revealing seven questions about money that he’s been asking famous folks for years.
He feels his strengths lie in making making it easier for listeners to grasp complex financial issues, while at the same time, avoiding the voice of doom. “I’m an investment banker-day trader-venture capital type,” he says of his earlier career. “If you can make this all really understandible for Joe Six Pack — and let’s face it, most of us are Joe Six Pack — suddenly you’ve got an audience of people who don’t normally listen to business.”
Undeniably, there are a lot of alarmists out in the media, making the current, scary economic times even scarier. Notes Sullivan, “They’re out there to get people to turn on their TV or sell papers, so, for some, the more sensational the better. But people are going to work every day and they’re scared. I want to give a real picture, in plain English, make it understandible and add a little levity. I like to be the voice of reason. When it’s bad, it’s bad — but there are things you can do to mitigate it.”