There are about a dozen gifting suites handing out swag to Oscar nominees, presenters and other stars this week. Perhaps the most popular destination for prestige pampering — certainly one of the busiest — is the Roger Neal Style Hollywood Oscar Suite at the L’Ermitage Hotel in Beverly Hills.
As of yesterday (2/23), some 200 stars and 10 nominees had already visited the suite, including Wendi McLendon Covey, Oscar presenter and “Bridesmaids” star, with her friend, Oscar nominee for Best Screenplay honors for “Bridesmaids,” Annie Mumolo. We’re told they loved
their Raju Rasiah Beverly Hills rings, and their GM Collin SKincare Paris kit.
Richard Middleson, “The Artist’s” executive producer, came with his wife Katherine. She fell for a Shekar Rahate gown, saying she felt it was perfect to represent the movie. Shekar customized the dress just for her in 24 hours.
Oscar nominee Eimear O’Kane, (Live Action Short Film), found her jewelry and handbag for the Oscars at the suite from Timmy Woods.
Penelope Ann Miller from “The Artist” came away with a stay at Belleek Castle in Ireland, as well as a collection of Classified Cosmetics
Stars ranging from Rene Taylor to Lorenzo Lamas to Eric Roberts enjoyed their Bob Marley Coffee and Lorimar Winery wine.
The pampering offered to stars at the RNSH suites ranged from manicures to waxing, facials, “instant eye lifts” and massages.
The gifting suite practice, which took a hit a few years ago when the IRS decided to demand its share, is in full-swing again this awards year. All this giving out of designer clothing, luxury trips, expensive gadgets and myriad edible and drinkable goodies are a win-win for the stars and companies involved. The celebs get to load up on fabulous freebies, while product makers and designers get valuable celebrity endorsements at relatively low cost. It’s also standard to see a charity or eco-minded tie-in for the suites. In the case of RNSH, it’s The Andy Transplant Foundation.