Do you watch TV on your tablet, use Video On Demand, download shows? The tectonic shifts in viewing habits among U.S. TV audiences are speeding up precipitously, according to Alan Wurtzel, President, Research & Media Development, NBC Universal. For example, as he pointed out during NBC’s TCA day, smartphone viewing is on the rise. “It hardly existed in 2008. Today half of the population has it. And that’s definitely going to grow by the end of the year…. One out of five people watched a TV show or a movie on a smartphone in the past seven days.”
Wurtzel points out, “It’s very interesting, kind of counterintuitive ‑‑ most mobile consumption doesn’t occur outside; it occurs in the home. 61% of consumption is in the home, 39% out of the home. Where is it basically consumed? Half of it’s consumed in the bedroom. By the way, it’s consumed around a little after 10:30. I won’t make any further comments about that.”
And you probably thought you were the only one looking at your phone in bed.