A funny thing happened to the “Buried Life” guys as they were ramping up the launch of their What Do You Want to Do Before You Die? book next week. The quartet, who became famous via the MTV show that centered on their zany bucket list exploits, were getting ready for an appearance at Georgia’s Kennesaw State University, and noticed that their Twitter feeds were getting numerous tweets with the hash mark #SaveRichard. It was an effort by students to get the fired-up four to help find a kidney donor for fellow student Richard Bland. And so they are.
With “Buried Life” Twitter attention, #SaveRichard was soon the top trending topic in Atlanta, then became No. 1 in Georgia, and a matter of hours later, landed at No. 3 worldwide, according to group leader Ben Nemtin. The next day, the guys were on hand at a rally to support the ailing student at Kennesaw State’s common area, along with press. Also, “We posted a You Tube page,” Nemtin adds. If massive attention can bring Richard the help he needs, he certainly will get it.
As fans are well aware, good deed doing is standard procedure for the “Buried Life” boys – along with such shenanigans as crashing the Iowa State Fair Parade, trying to steal a lock of Robert Pattinson’s hair, and getting to play basketball with President Obama (yes they did). Now they’re massing their vast Twitter and Facebook forces to help them get their new, captivating tome high onto the Best Seller lists so as to fulfill the “Write a Best Seller” item on their famous list.
It is a worthy book. A collection of followers’ shared “Buried Life” goals and dreams, What Do You Want to Do Before You Die is touching and funny. “I have so many favorites – the girl who wants to be the first woman president, the guy who wants to be the best father to his future children,” says Nemtin. It’s full of inspiring quotes and eye-catching images as well. And it has tens of thousands of user reviews on book sellers’ sites already, another testimony to the power of their following.
So, what of the purported new, improved version of the “Buried Life” series they’ve been prepping? “It’s coming along really well. We’ve been in the editing bay, putting it together. I can’t talk about details,” says Nemtin, “but we’re finally on the home stretch.”